Cultivating Research Impact through Social Media 

Birkbeck Institute for Social Research (BISR) Developing Your Research Career Seminar

Thursday 10 March  2016, 1pm – 2.30pm, Room 101, 30 Russell Square

Led by: Xavier Inverarity, Social Media and Web Editor, Birkbeck, University of London
Organised by:
Wendy Earle, Impact Development Officer, Birkbeck, University of London

** This workshop is free and open to Birkbeck PhD students and academic staff only – Book your place **

These days, social media is firmly embedded in the day-to-day activities of many higher education (HE) professionals, both academic or administrative, as a way of improving practice and adding value. Whether they are using social media for teaching purposes, to strengthen relationships with students, help research reach a wider audience, or in a myriad of other ways, HE professionals are getting more confident and increasingly creative with their approach to online tools. One of the biggest benefits of social media is being able to reach a large number of people at any given time to engage with prospective students, current students, alumni, industry peers and the general community etc. Aligning all of these segments and affiliates of the educational institution allows it to increase visibility and effectively showcase courses, academics, research, awards, campus life, and news etc.

This workshop is designed to provide an overview of some of the opportunities and best practice for using social media to promote your research, courses, departments, schools and to connect and engage with others to influence reputation and ultimately recruitment and retention. There will also be space for people to share their own experiences of using social media.

“Developing Your Research Career” is a series of lunchtime seminars and workshops organised by the Birkbeck Institute for Social Research to enhance the research skills and contribute to the career development of social researchers at Birkbeck and beyond. We particularly welcome PhD students and early career researchers, both post-doctoral research fellows and lecturers. However, academics at all career stages who are interested are also encouraged to attend, both to learn themselves and to share their experiences and knowledge with colleagues and postgraduate students.

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